Marketing

Social media can present a conundrum for many attorneys. While it can be a useful tool, some lawyers are hesitant to use social media marketing for law firms because, with ever-changing rules and legal regulations, deciding what to post and how to remain within the legal advertising ethics rules can be overwhelming and confusing.   […]

As an attorney, understanding social media marketing for law firms is more than important – it’s a critical tool you can use to keep your practice top of mind with your friends and colleagues. But simply having a profile won’t do the trick. The real secret is to carefully curate your content so that it’s […]

When it comes to social media marketing for lawyers, there’s no one size fits all solution. Each law firm is unique and faces different marketing challenges. The key to creating a good social media plan is to choose your content based on the things that differentiate your services from other attorneys and highlight what makes […]

At Social Media Law and Order, we talk a lot about social media marketing for law firms and lawyers. Nearly everyone knows that social media is a valuable tool and, when used correctly, can help you attract new prospects and build strong, authentic relationships with your current clients. But how do you get started?   […]

Reviews and endorsements from clients and colleagues are critical to the success of social media marketing for attorneys. In general, people are more likely to believe a firm is reputable if they have positive reviews online, and prospective clients typically rely on reviews to make informed decisions about who to hire for their legal needs. […]

Sometimes, clients need an attorney right away, but other times, they may not have an immediate need but will hire an attorney at some point in the future. When that happens, these clients will choose the attorney who is top of mind. I hear you asking, “But how do I make sure my law firm […]

Social media should be a critical aspect of your marketing plan, but if your law firm’s website is ineffective you will never be successful. This is because the purpose of social media is to attract someone’s attention and get them to act. For personal social media use, we post about our daily lives, hoping people […]

Someone liked your post. Congratulations!!! Many lawyers believe that a large number of likes, comments, and shares on their content means they’ve executed a successful social media strategy. I’m sorry to burst your bubble, but that’s simply not the case. While likes, comments, or shares on our posts are terrific, they aren’t necessarily accomplishing our […]

There is absolutely nothing worse in life than creating quality social media content and hardly getting any likes or comments from your followers. Okay, maybe that’s a slight exaggeration… but it’s certainly frustrating to spend time writing content that your target audience rarely interacts with. Lawyers are often surprised to learn that their posts aren’t […]

So, you’re sharing content on social media… but no one is liking it. There are a few reasons why this might happen. Maybe you posted during the wrong time of day. Maybe your followers don’t appreciate your update on the rule against perpetuities. Or maybe, just maybe, your content stinks. Don’t take that personally. I […]