Marketing

Why doesn’t your social media content generate clients?

May 21, 2018

Someone liked your post. Congratulations!!! Many lawyers believe that a large number of likes, comments, and shares on their content means they’ve executed a successful social media strategy. I’m sorry to burst your bubble, but that’s simply not the case. While likes, comments, or shares on our posts are terrific, they aren’t necessarily accomplishing our […]

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Why aren’t people engaging with your posts?

May 14, 2018

There is absolutely nothing worse in life than creating quality social media content and hardly getting any likes or comments from your followers. Okay, maybe that’s a slight exaggeration… but it’s certainly frustrating to spend time writing content that your target audience rarely interacts with. Lawyers are often surprised to learn that their posts aren’t […]

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Why don’t people “like” your content?

May 7, 2018

So, you’re sharing content on social media… but no one is liking it. There are a few reasons why this might happen. Maybe you posted during the wrong time of day. Maybe your followers don’t appreciate your update on the rule against perpetuities. Or maybe, just maybe, your content stinks. Don’t take that personally. I […]

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Why doesn’t your social media work?

April 30, 2018

So, let me guess: you have a social media profile, post stuff occasionally, but aren’t reaching your target clients. There’s very little engagement with your posts, and you’re certainly not generating any new business for your law firm. Sound about right? Don’t worry. We’ve all been there. I experienced the same frustration when I founded […]

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Social Media Time Management Strategies for Attorneys

July 23, 2017

One major reason why attorneys avoid social media marketing is that they simply don’t have the time. In our profession we face a seemingly endless stream of deadlines, emails, hearings, meetings, and legal research trying to determine the actual meaning of the rule against perpetuities (let’s be honest, no one really knows what that means). […]

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How New Facebook Friends Can Lead to New Clients While Avoiding Ethical Problems

May 1, 2017

Connecting with colleagues and contacts as Facebook friends and engaging with them will keep you on their radar screen so that they are more likely to think of you when its time to hire a lawyer. It’s as simple as that. Now, as a practicing attorney and social media marketing consultant for lawyers, I understand […]

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How Lawyers Can Create a Facebook Profile that Will Attract New Clients

April 28, 2017

Facebook is the most visited website in the world. It should therefore come as no surprise that your Facebook profile is an incredible tool to attract new clients. As both a practicing attorney and social media marketing consultant for lawyers, I’ve worked with many attorneys who successfully use Facebook to connect with friends, colleagues, and […]

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How Lawyers Can Build a LinkedIn Profile that Will Attract New Clients

April 26, 2017

LinkedIn is the business-oriented social media platform. Every lawyer knows that. We can use it to create our professional LinkedIn profile so that colleagues and potential clients could find us online. Once fill in where we went to law school, how many years we’ve been at our firm, and by mentioning that article we wrote […]

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Social Media Marketing for Lawyers Starts with the End in Mind

February 22, 2017

Every good lawyer starts with the end in mind. We envision the ideal outcome for our client, and then implement the most effective strategies to achieve their goals. The same process works with social media marketing for lawyers.   As both a practicing attorney and social media marketing consultant for lawyers, I’ve learned that we […]

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Facebook Privacy Settings for Lawyers Explained

August 16, 2016

Some lawyers are hesitant to engage in social media marketing because they believe that they lack control over the privacy of their content. As a practicing attorney and social media marketing consultant for lawyers, I understand the importance of controlling who can see the content I post on social media. Contrary to popular belief, Facebook […]

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