Marketing
Social media should be a critical aspect of your marketing plan, but if your law firm’s website is ineffective you will never be successful. This is because the purpose of social media is to attract someone’s attention and get them to act. For personal social media use, we post about our daily lives, hoping people […]
Someone liked your post. Congratulations!!! Many lawyers believe that a large number of likes, comments, and shares on their content means they’ve executed a successful social media strategy. I’m sorry to burst your bubble, but that’s simply not the case. While likes, comments, or shares on our posts are terrific, they aren’t necessarily accomplishing our […]
There is absolutely nothing worse in life than creating quality social media content and hardly getting any likes or comments from your followers. Okay, maybe that’s a slight exaggeration… but it’s certainly frustrating to spend time writing content that your target audience rarely interacts with. Lawyers are often surprised to learn that their posts aren’t […]
So, you’re sharing content on social media… but no one is liking it. There are a few reasons why this might happen. Maybe you posted during the wrong time of day. Maybe your followers don’t appreciate your update on the rule against perpetuities. Or maybe, just maybe, your content stinks. Don’t take that personally. I […]
So, let me guess: you have a social media profile, post stuff occasionally, but aren’t reaching your target clients. There’s very little engagement with your posts, and you’re certainly not generating any new business for your law firm. Sound about right? Don’t worry. We’ve all been there. I experienced the same frustration when I founded […]
Every good lawyer starts with the end in mind. We envision the ideal outcome for our clients, develop strategies to achieve their goals, and execute them in the most efficient manner possible. The same process works with social media marketing. The key is to first figure out what you want to accomplish with social media. […]
There’s no one size fits all approach to social media marketing for law firms. Every lawyer has their own unique skills, talents, and marketing objectives, so the social media strategies that may benefit a family lawyer in a small community may not work as well for a technology lawyer in San Francisco. While there are […]
We all want to attract new clients and referrals from friends and colleagues – and social media is the perfect avenue to accomplish those objectives. Since people spend more time on Facebook, LinkedIn, and Twitter than any other websites, social media is the ideal method of promoting ourselves, our firms, and staying on our potential […]
One major reason why attorneys avoid social media marketing is that they simply don’t have the time. In our profession we face a seemingly endless stream of deadlines, emails, hearings, meetings, and legal research trying to determine the actual meaning of the rule against perpetuities (let’s be honest, no one really knows what that means). […]
Connecting with colleagues and contacts as Facebook friends and engaging with them will keep you on their radar screen so that they are more likely to think of you when its time to hire a lawyer. It’s as simple as that. Now, as a practicing attorney and social media marketing consultant for lawyers, I understand […]