Marketing

Every social media platform is different. Facebook, LinkedIn, and Twitter feature different interfaces, messaging systems, and methods of connecting with potential clients. I simply view them as tools to accomplish a particular objective. When you’re making a plan for social media marketing for law firms, the key is to determine which tools best enable you […]

The Beatles sang about getting by with a little help from friends. In this day and age, you can make friends with almost anyone through the power of social media marketing for attorneys. You also need a few friends to help you look good on social media. When it seems as if social media marketing […]

Content is still king. Instagram makes it seems as if a picture is worth a thousand words, but content that focuses on social media marketing for lawyers must convey your skill at communication. You can balance images and words, but it takes some finesse. If you’re an experienced writer, create a few articles for your […]

Explore social media marketing for lawyers with a top expert who makes it easy.   Before launching a website or selecting the social media platform you want to use, you MUST figure out who your ideal client is. Why? You don’t throw a bowl of spaghetti at the wall to see what sticks. Targeting your […]

Social media can present a conundrum for many attorneys. While it can be a useful tool, some lawyers are hesitant to use social media marketing for law firms because, with ever-changing rules and legal regulations, deciding what to post and how to remain within the legal advertising ethics rules can be overwhelming and confusing.   […]

As an attorney, understanding social media marketing for law firms is more than important – it’s a critical tool you can use to keep your practice top of mind with your friends and colleagues. But simply having a profile won’t do the trick. The real secret is to carefully curate your content so that it’s […]

When it comes to social media marketing for lawyers, there’s no one size fits all solution. Each law firm is unique and faces different marketing challenges. The key to creating a good social media plan is to choose your content based on the things that differentiate your services from other attorneys and highlight what makes […]

At Social Media Law and Order, we talk a lot about social media marketing for law firms and lawyers. Nearly everyone knows that social media is a valuable tool and, when used correctly, can help you attract new prospects and build strong, authentic relationships with your current clients. But how do you get started?   […]

Reviews and endorsements from clients and colleagues are critical to the success of social media marketing for attorneys. In general, people are more likely to believe a firm is reputable if they have positive reviews online, and prospective clients typically rely on reviews to make informed decisions about who to hire for their legal needs. […]

Sometimes, clients need an attorney right away, but other times, they may not have an immediate need but will hire an attorney at some point in the future. When that happens, these clients will choose the attorney who is top of mind. I hear you asking, “But how do I make sure my law firm […]