Marketing
When it comes to social media marketing for lawyers, there’s no one size fits all solution. Each law firm is unique and faces different marketing challenges. The key to creating a good social media plan is to choose your content based on the things that differentiate your services from other attorneys and highlight what makes […]
At Social Media Law and Order, we talk a lot about social media marketing for law firms and lawyers. Nearly everyone knows that social media is a valuable tool and, when used correctly, can help you attract new prospects and build strong, authentic relationships with your current clients. But how do you get started? […]
Reviews and endorsements from clients and colleagues are critical to the success of social media marketing for attorneys. In general, people are more likely to believe a firm is reputable if they have positive reviews online, and prospective clients typically rely on reviews to make informed decisions about who to hire for their legal needs. […]
Sometimes, clients need an attorney right away, but other times, they may not have an immediate need but will hire an attorney at some point in the future. When that happens, these clients will choose the attorney who is top of mind. I hear you asking, “But how do I make sure my law firm […]
Social media should be a critical aspect of your marketing plan, but if your law firm’s website is ineffective you will never be successful. This is because the purpose of social media is to attract someone’s attention and get them to act. For personal social media use, we post about our daily lives, hoping people […]
Someone liked your post. Congratulations!!! Many lawyers believe that a large number of likes, comments, and shares on their content means they’ve executed a successful social media strategy. I’m sorry to burst your bubble, but that’s simply not the case. While likes, comments, or shares on our posts are terrific, they aren’t necessarily accomplishing our […]
There is absolutely nothing worse in life than creating quality social media content and hardly getting any likes or comments from your followers. Okay, maybe that’s a slight exaggeration… but it’s certainly frustrating to spend time writing content that your target audience rarely interacts with. Lawyers are often surprised to learn that their posts aren’t […]
So, you’re sharing content on social media… but no one is liking it. There are a few reasons why this might happen. Maybe you posted during the wrong time of day. Maybe your followers don’t appreciate your update on the rule against perpetuities. Or maybe, just maybe, your content stinks. Don’t take that personally. I […]
So, let me guess: you have a social media profile, post stuff occasionally, but aren’t reaching your target clients. There’s very little engagement with your posts, and you’re certainly not generating any new business for your law firm. Sound about right? Don’t worry. We’ve all been there. I experienced the same frustration when I founded […]
Every good lawyer starts with the end in mind. We envision the ideal outcome for our clients, develop strategies to achieve their goals, and execute them in the most efficient manner possible. The same process works with social media marketing. The key is to first figure out what you want to accomplish with social media. […]