Marketing

Why doesn’t your social media work?

April 30, 2018

So, let me guess: you have a social media profile, post stuff occasionally, but aren’t reaching your target clients. There’s very little engagement with your posts, and you’re certainly not generating any new business for your law firm. Sound about right? Don’t worry. We’ve all been there. I experienced the same frustration when I founded […]

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Develop A Plan To Achieve Your Law Firm’s Social Media Marketing Goals

April 20, 2018

Every good lawyer starts with the end in mind. We envision the ideal outcome for our clients, develop strategies to achieve their goals, and execute them in the most efficient manner possible. The same process works with social media marketing. The key is to first figure out what you want to accomplish with social media. […]

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My Three-Step Formula For Social Media Marketing For Law Firms

April 16, 2018

There’s no one size fits all approach to social media marketing for law firms. Every lawyer has their own unique skills, talents, and marketing objectives, so the social media strategies that may benefit a family lawyer in a small community may not work as well for a technology lawyer in San Francisco. While there are […]

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Social Skills: How to Attract More Clients for Your Law Firm through Social Media Marketing

April 9, 2018

We all want to attract new clients and referrals from friends and colleagues – and social media is the perfect avenue to accomplish those objectives. Since people spend more time on Facebook, LinkedIn, and Twitter than any other websites, social media is the ideal method of promoting ourselves, our firms, and staying on our potential […]

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Social Media Time Management Strategies for Attorneys

July 23, 2017

One major reason why attorneys avoid social media marketing is that they simply don’t have the time. In our profession we face a seemingly endless stream of deadlines, emails, hearings, meetings, and legal research trying to determine the actual meaning of the rule against perpetuities (let’s be honest, no one really knows what that means). […]

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How New Facebook Friends Can Lead to New Clients While Avoiding Ethical Problems

May 1, 2017

Connecting with colleagues and contacts as Facebook friends and engaging with them will keep you on their radar screen so that they are more likely to think of you when its time to hire a lawyer. It’s as simple as that. Now, as a practicing attorney and social media marketing consultant for lawyers, I understand […]

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How Lawyers Can Create a Facebook Profile that Will Attract New Clients

April 28, 2017

Facebook is the most visited website in the world. It should therefore come as no surprise that your Facebook profile is an incredible tool to attract new clients. As both a practicing attorney and social media marketing consultant for lawyers, I’ve worked with many attorneys who successfully use Facebook to connect with friends, colleagues, and […]

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How Lawyers Can Build a LinkedIn Profile that Will Attract New Clients

April 26, 2017

LinkedIn is the business-oriented social media platform. Every lawyer knows that. We can use it to create our professional LinkedIn profile so that colleagues and potential clients could find us online. Once fill in where we went to law school, how many years we’ve been at our firm, and by mentioning that article we wrote […]

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Social Media Marketing for Lawyers Starts with the End in Mind

February 22, 2017

Every good lawyer starts with the end in mind. We envision the ideal outcome for our client, and then implement the most effective strategies to achieve their goals. The same process works with social media marketing for lawyers.   As both a practicing attorney and social media marketing consultant for lawyers, I’ve learned that we […]

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Facebook Privacy Settings for Lawyers Explained

August 16, 2016

Some lawyers are hesitant to engage in social media marketing because they believe that they lack control over the privacy of their content. As a practicing attorney and social media marketing consultant for lawyers, I understand the importance of controlling who can see the content I post on social media. Contrary to popular belief, Facebook […]

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