Marketing

    My Three-Step Formula For Social Media Marketing For Law Firms

    April 16, 2018

    There’s no one size fits all approach to social media marketing for law firms. Every lawyer has their own unique skills, talents, and marketing objectives, so the social media strategies that may benefit a family lawyer in a small community may not work as well for a technology lawyer in San Francisco. While there are […]

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    Social Skills: How to Attract More Clients for Your Law Firm through Social Media Marketing

    April 9, 2018

    We all want to attract new clients and referrals from friends and colleagues – and social media is the perfect avenue to accomplish those objectives. Since people spend more time on Facebook, LinkedIn, and Twitter than any other websites, social media is the ideal method of promoting ourselves, our firms, and staying on our potential […]

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    Social Media Time Management Strategies for Attorneys

    July 23, 2017

    One major reason why attorneys avoid social media marketing is that they simply don’t have the time. In our profession we face a seemingly endless stream of deadlines, emails, hearings, meetings, and legal research trying to determine the actual meaning of the rule against perpetuities (let’s be honest, no one really knows what that means). […]

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    How New Facebook Friends Can Lead to New Clients While Avoiding Ethical Problems

    May 1, 2017

    Connecting with colleagues and contacts as Facebook friends and engaging with them will keep you on their radar screen so that they are more likely to think of you when its time to hire a lawyer. It’s as simple as that. Now, as a practicing attorney and social media marketing consultant for lawyers, I understand […]

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    How Lawyers Can Create a Facebook Profile that Will Attract New Clients

    April 28, 2017

    Facebook is the most visited website in the world. It should therefore come as no surprise that your Facebook profile is an incredible tool to attract new clients. As both a practicing attorney and social media marketing consultant for lawyers, I’ve worked with many attorneys who successfully use Facebook to connect with friends, colleagues, and […]

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    How Lawyers Can Build a LinkedIn Profile that Will Attract New Clients

    April 26, 2017

    LinkedIn is the business-oriented social media platform. Every lawyer knows that. We can use it to create our professional LinkedIn profile so that colleagues and potential clients could find us online. Once fill in where we went to law school, how many years we’ve been at our firm, and by mentioning that article we wrote […]

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    Social Media Marketing for Lawyers Starts with the End in Mind

    February 22, 2017

    Every good lawyer starts with the end in mind. We envision the ideal outcome for our client, and then implement the most effective strategies to achieve their goals. The same process works with social media marketing for lawyers.   As both a practicing attorney and social media marketing consultant for lawyers, I’ve learned that we […]

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    Facebook Privacy Settings for Lawyers Explained

    August 16, 2016

    Some lawyers are hesitant to engage in social media marketing because they believe that they lack control over the privacy of their content. As a practicing attorney and social media marketing consultant for lawyers, I understand the importance of controlling who can see the content I post on social media. Contrary to popular belief, Facebook […]

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    Engage Your Facebook Audience to Attract New Clients

    August 2, 2016

    Engaging with friends and colleagues is a proven social media marketing strategy to attract new clients. As a practicing attorney and social media consultant for lawyers, I understand how important it is to engage with my colleagues and stay on my network’s radar screen so that they think of me when its time to hire […]

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    Lawyers Can Attract New Clients through LinkedIn Groups

    July 26, 2016

    There’s a reason we attend networking events: they are an effective method of building meaningful relationships and attracting new business. Well guess what? The same results are achieved when networking in LinkedIn Groups. As both a practicing attorney and social media marketing consultant for lawyers, I develop new business by identifying my marketing goals and […]

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