Marketing

    LinkedIn for Lawyers: Tips for Generating New Business

    June 21, 2016

    The primary purpose of LinkedIn is more than simply a place to post a resumé; the law firm’s website already does that. It is to make and expand professional connections, grow a lawyer’s network, and generate positive exposure. By developing a professional profile, sharing engaging information, and connecting with other trusted LinkedIn users to expand […]

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    Law Firms: Guide to a LinkedIn firm page

    June 14, 2016

    A law firm can create a LinkedIn profile specifically to promote the law firm. To create a law firm profile: From the Home screen, hover over Interests. Select Companies. Select Create and then enter the applicable information about the law firm. Individual users can select a law firm’s profile and elect to Follow it so […]

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    LinkedIn for Lawyers: Locate a Networking Groups

    June 7, 2016

    LinkedIn allows a lawyer to easily find groups of interest by searching for them specifically. Locating a Group that compliments the lawyer’s practice areas can lead to new relationships and referrals.  To search for a Group: Hover over Interests at the top of the LinkedIn page. Select Groups. Select Find Group. Type in name, topic […]

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    LinkedIn for Lawyers: Create a Group to Spark Referrals and Discussion

    May 31, 2016

    Lawyers can easily create their own Group for an organization or an area of interest. Creating a Group will build a sense of community, foster meaningful discussions, and lead to new business opportunities. By creating a Group, a lawyer can be seen as a leader in their field and control the Group settings. To create […]

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    LinkedIn for Lawyers: Learn the Power of LinkedIn Groups and Discussion Forums

    May 24, 2016

    LinkedIn allows the lawyer to create Groups of LinkedIn members with similar interests and affiliations, providing a forum for them to interact with each other. While joining a Group enables the lawyer to see other members’ profiles, it does not automatically add all of the Group’s members to the lawyer’s Contacts. Many organizations establish Groups, […]

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    LinkedIn for Lawyers: How LinkedIn’s Privacy Settings Can Help You Connect Safely

    May 17, 2016

    Because LinkedIn does not solicit much personal (i.e., non-work related) information, there are relatively minimal privacy concerns. A carefully developed profile will likely convey similar information to what would appear on a law firm’s biography for the lawyer. However, if a lawyer has privacy concerns and wishes to establish some privacy settings, hover the cursor […]

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    LinkedIn for Lawyers: How to Make Connections that Lead to Referrals

    May 10, 2016

    Once the lawyer is satisfied with their profile, they should begin making connections. Why? Consider this: creating a LinkedIn profile but not actively making connections is like attending a networking event but not meeting anyone. Just as sitting quietly in a network will not help you generate business, neither will maintaining a stagnant LinkedIn presence. […]

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    Best Practices for Lawyer Social Media Marketing

    December 29, 2015

    Lawyers should follow these essential tips for effective social media marketing.   Protect yourself and the firm. Lawyers are responsible for the content they share on social media. They must familiarize themselves with the applicable advertising rules and how they apply to their personal and professional social media use. Never identify a client, partner, or […]

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    Best Practices for Law Firm Social Media Marketing

    December 22, 2015

    Law firms should follow these essential tips for effective social media marketing.   Develop a profile for the firm on the primary social media platforms before someone else does. Since clients search for lawyers and law firms on social media, having a professionally branded profile will allow potential clients to easily find a firm and […]

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    How Attorneys Can Use Social Media Responsibly for Marketing

    December 15, 2015

    Lawyers and law firms should follow these essential tips for using social media responsibly.   Lawyers’ personal and professional identities intersect on social media. They are not mutually exclusive domains. Lawyers’ personal lives and activities will undoubtedly contribute to their reputation and be attributed to their firm. What lawyers say and do on social media […]

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