Marketing

Social media is an essential marketing and business development tool. Lawyers and law firms now recognize that social media sites are a valuable form of branding and relationship building. Social media is an effective means of communicating a lawyer’s practice, skills, and personality in today’s online marketplace and helps lawyers and firms establish and maintain […]

Hey legal marketers and social media enthusiasts! If you’re like me, then you know social media can be a valuable tool for  attorneys to generate new clients for their firm – but we still struggle to get them to “buy in” to using social media for marketing. Trust me… I get it!   As both […]

If I were to recommend you to a new client today, how would they learn about you? They’d Google you, of course.   The Internet, social media, and mobile devices are transforming the way people research and purchase all types of products and services. Clients seeking information and referrals are increasingly looking on the Internet […]

The Social Media Guide for Lawyers v. 2.0 is hot off the presses. The Guide serves as a practical resource for how lawyers and law firms can use social media to practically, ethically, and responsibly promote their practice. I had the pleasure of co-authoring the Guide with the esteemed members of the 2010-11 Meritas Leadership […]

You know that guy or gal who is all too happy to meet you at a networking cocktail hour? You know the one, within seconds of meeting you they’re telling you all about their business, handing you their card, and asking when you can do lunch.  This type of “in your face” interaction is not […]

Using social media to promote your practice has proven benefits, but may consume too much time if not used properly.  So what can you do to maximize your time on social media and avoid “social media burnout”?  Client development coach, consultant, and attorney Nora Riva Bergman offers the following insightful tips, followed by commentary from […]

Lack of time is one of the primary reasons attorneys avoid social media marketing.  Nearly every time I survey an audience during a presentation on social media and the law, an attorney will declare that they are “too busy” to spend time on social networking sites. To that I say: it’s a legitimate concern. Attorneys […]

Attorneys have long recognized the value of networking.  Show me a lawyer who invests time in creating new relationships, gets involved in his or her community, and actively seeks out potential clients, and I’ll show you an attorney who will be spending more time on the golf course in five years than with their head […]

Social media is taking the business and legal community by storm.  As of September 2010, Internet users spend more time on Facebook than any other Internet website, including google.  Social media platforms such as Facebook, Twitter, and LinkedIn are prevalent in boardrooms across country, creating unique marketing opportunities by connecting attorneys with colleagues and potential […]