Every good lawyer starts with the end in mind. We envision the ideal outcome for our clients, develop strategies to achieve their goals, and execute them in the most efficient manner possible. The same process works with social media marketing.
The key is to first figure out what you want to accomplish with social media. Ask yourself, what are the ultimate goals you want to accomplish with your practice?
For most attorneys, the answer is to develop more clients for their law firm. If that’s the case for you, then it’s important to determine at the outset who are your ideal clients, how you can help them, and what are the unique skills and experience that you possess which should make them want to hire you.
You may have different goals for using social media, such as spending less time attending networking events so that you can spend more time focusing on your practice, interests, and family.
Regardless of your desired outcome, it’s necessary first to decide what you would like to achieve from social media. Then you can put a social media marketing plan in place that will enable you to accomplish your goals.
What Should be included in a Law Firm Social Media Marketing Plan?
Your law firm’s social media marketing plan should serve as the roadmap for how you will prepare your marking campaign so that you can execute strategies that will enable you to bring in new clients. You should start by developing a communication strategy that will identify the types of clients you want to appeal to and the specific areas of law in which you want to become a well-known expert.
You should then create a content strategy to help you decide which photos, videos, and blogs you’ll need to curate so that you can prepare content that will resonate with your target audience. Next, you decide on your engagement strategy – in other words – which social media platforms and profiles you’ll use to engage your ideal clients. Finally, your plan should set forth your initial conversion strategies for your law firm so that you’ll have a plan in place to turn your followers into prospective clients.
How to Get Started
With these strategies in place, your social media marketing plan will help serve as foundation for a successful marketing campaign for your law firm. To help you get started, I’ve prepared a 5 Step Guide to Developing Your Social Media Marketing Plan. Simply click on the image below to download the guide: