Sometimes, clients need an attorney right away, but other times, they may not have an immediate need but will hire an attorney at some point in the future. When that happens, these clients will choose the attorney who is top of mind. I hear you asking, “But how do I make sure my law firm is the place they turn to?” That’s where social media and email marketing for lawyers comes in.
Social media marketing for law firms is an incredible way for your law firm to stay top of mind with colleagues and potential clients. Since people spend so much time on social media anyway, having your firm’s content appear in their newsfeeds will remind them of you and how you can help. But one drawback of social media is that you need to create a steady stream of content for this to be effective, and also make sure your content stands out from the crowd.
With email marketing, you don’t have to complete for your audience’s attention. After they’ve subscribed for your email updates, you have a direct line of communication, and that improves your chances of being hired when the time comes to retain counsel. So how can you execute this law firm email marketing strategy to increase leads for your firm?
You first want to set up a lead generation system that allows potential clients to subscribe to your firm’s email updates directly through a Facebook post or ad. You can use automation tools such as MailChimp and Zapier to connect the lead’s information that you captured through social media to your email campaigns so that everything works seamlessly. You can then periodically deliver the latest news about your firm, as well as tips and resources these clients might find helpful so that you remain on their radar.
Once you’ve set up your system, brainstorm the types of email communications that would be interesting and useful to your ideal clients. Focus on what information, news, and resources would be helpful to them so that they continue to see you as a trusted advisor in your area of law instead of trying to sell your services. These emails will serve as a lead generation tool by including a call-to-action that will lead them to your blog, website, or optimized landing page with a contact form. Or, just simply invite them to contact you directly. In this way, you can use your law firm social media marketing content to attract new leads and allow your emails to nurture them into a steady stream of clients over time. Easy peasy, lemon squeezy.
Want to learn more about email marketing for law firms and how to use this powerful tool to increase your social media leads? Then the time has come to contact the experts at The Social Media Law Firm. Led by social media attorney Ethan Wall, our team knows the ins and outs of email and social media marketing for lawyers, and we want to help your firm implement a plan that works. Contact us today and let’s get started!