Make Your Presence Known: Social media marketing for law firms

Explore social media marketing for lawyers with a top expert who makes it easy.

Before launching a website or selecting the social media platform you want to use, you MUST figure out who your ideal client is. Why? You don’t throw a bowl of spaghetti at the wall to see what sticks. Targeting your ideal audience means addressing their specific pain points. You need to understand and speak to why they would need your service. As a someone who does social media marketing for attorneys, I can attest to the fact that trying to get everyone to use your product or service won’t work if you don’t speak to their needs.

A niche is a community built around specific interests. They can share the same age, race or cultural influences. Think of when you were first starting to consider law schools. Maybe you wanted to study in the city, with a specific professor, or to go with your friends. You wanted something that felt uniquely you and met your needs.

Your clients need to feel as if they are having their needs met with you. For example, when doing social media marketing for law firms, you would not address the needs of Instagram influencers or figure out how to get endorsements. They may sound similar with the need to make their presence known, but one niche requires a law degree while the others involves validation.

Plan your strategy with these unique pain points and interests in mind. The more specific you can be, the better you can plan your strategy. See which platforms work best for targeting clients. LinkedIn is best for business writing and thoughts on legal issues, Twitters is great for wordsmiths, and Instagram is the place for visual storytellers.

And whatever you do, don’t just going through the motions. Really invest your time into creating something that represents your firm. Champion your unique skills, experience or background. This will make you stand out if you do it in the right way. So, go all in – share photos of your experiences, funny or inspirational stories about your background, or anything else that would help you clients discover who you are and why you’re the right attorney for them.

Need help? That’s where Social Media Law and Order comes in. With our experience creating social media marketing for lawyers, we can guide you in the right direction to get your social media efforts on the right path.