We all want to attract new clients and referrals from friends and colleagues – and social media is the perfect avenue to accomplish those objectives. Since people spend more time on Facebook, LinkedIn, and Twitter than any other websites, social media is the ideal method of promoting ourselves, our firms, and staying on our potential clients’ radar so that they think of us when it’s time to hire a lawyer.
As a social media lawyer, professor, and legal marketing consultant, I understand how to use social media to bring in new business while also managing a busy practice and staying compliant with advertising ethics rules. I’ve taught thousands of lawyers how to use social media to attract new clients, and have had the pleasure of helping many law firms grow their business through social media consulting, marketing, and coaching. I wrote my newest book Social Skills: How to Attract More Clients for Your Law Firm through Social Media Marketing to provide you with the same tools and techniques that I use to help my clients grow their firms.
How Social Skills Will Help You Attract More Clients for Your Law Firm
The strategies and techniques covered in Social Skills will help you appeal to more clients regardless of your firm size, practice area, or experience level with social media. If you are new to social media, you will learn to build the foundation for a social media marketing campaign with my step-by-step guide for creating a marketing plan and developing your personal and professional social media profiles. You’ll also learn the techniques you’ll need to connect with friends and colleagues and promote your practice.
If you are more experienced with social media, you will learn my advanced techniques for developing leads through a robust content marketing strategy, optimizing your social media content for lead generation, and actively engaging with your audience in a way that converts more clients and complies with the legal advertising ethics rules.
Most importantly, this book will teach you how to plan, prepare, and execute a social media marketing campaign that is tailored specifically to your law practice. While you are free to read the book cover to cover in a single sitting, you will get the most value by pausing after each section to reflect on how you can apply these strategies to your law practice. You can then implement them as you go with the workbook I provided with along with this book. Armed with this information, you’ll be able to connect with confidence and effectively use social media to attract new clients and referrals.
I hope you enjoy the tools and techniques offered through this book, and I welcome your feedback. Please click the book below to learn more!