Content is still king. Instagram makes it seems as if a picture is worth a thousand words, but content that focuses on social media marketing for lawyers must convey your skill at communication. You can balance images and words, but it takes some finesse.
If you’re an experienced writer, create a few articles for your website’s blog, develop practice guides, or generate an eBook on your specialty.
Here’s the best part – you can break these big projects down into little nuggets of information and repurpose them on your social media feeds. You can also guide traffic to your blog and start a conversation so you can establish yourself as a go-to expert ‑ the true end game for effective social media marketing for attorneys.
Maybe writing isn’t your bag. And that’s okay. You can focus more on Instagram and post images or stories of networking, being active in the community or something truly inspirational. Go a step further and host that networking event (and make sure there are plenty of pictures taken to be tagged in). Attend local and voluntary bar meetings. Document the process and show the world how interesting these can be from the right angle. Participate in community service events to show how you are part of the larger community and someone to be trusted.
Social media marketing for law firms involves putting yourself out there through words or images. Mix up photos and articles by making everything look good to your target audience. An article or guide should address what keeps them up at night, and an image should somewhat reflect the image you want them to have of you. Don’t know how to get started? Don’t worry – we’re here to help. Contact Social Media Law and Order today, and we’ll get you started on the right foot.