Social Media Marketing and Ethics Blog for Lawyers

Are Social Media Profiles Subject to the Legal Advertising Ethics Rules?

March 7, 2017

Many lawyers hesitate to engage in social media marketing because they do not understand how the legal advertising ethics rules apply to social media. Trust me, I get it. As a practicing attorney and social media marketing consultant for lawyers, I understand the need to comply with our legal advertising ethics rules and how the […]

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Fraud Intelligence Magazine Interviews Ethan Wall About Social Media Evidence

February 27, 2017

Social media evidence plays an important role in litigation. Lawyer must understand how the manner in which social media evidence is obtained and presented can play a crucial role in determining whether the evidence will be admissible or authenticated. When Fraud Intelligence magazine had questions on social media evidence, authenticity, and admissibility, they turned to […]

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Social Media Marketing for Lawyers Starts with the End in Mind

February 22, 2017

Every good lawyer starts with the end in mind. We envision the ideal outcome for our client, and then implement the most effective strategies to achieve their goals. The same process works with social media marketing for lawyers.   As both a practicing attorney and social media marketing consultant for lawyers, I’ve learned that we […]

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Can You Solicit Facebook Friends for Business?

February 16, 2017

Social media marketing provides us with many opportunities to connect with friends and colleagues who may one-day become new clients. But communicating with friends in a manner that violates the ethics rule prohibiting improper solicitations on Facebook could result in a serious bar complaint. In this post, I will explain how the solicitation rule applies […]

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Ethical Pitfalls of Importing Contacts to LinkedIn

February 2, 2017

A new legal ethics opinion highlights the potential ethics violations that lawyers face when importing contacts on social media sites such as LinkedIn. LinkedIn helps lawyers build their online professional network by asking lawyers to import their email contacts into the social media site so that it can suggest people who are already members of […]

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Facebook Privacy Settings for Lawyers Explained

August 16, 2016

Some lawyers are hesitant to engage in social media marketing because they believe that they lack control over the privacy of their content. As a practicing attorney and social media marketing consultant for lawyers, I understand the importance of controlling who can see the content I post on social media. Contrary to popular belief, Facebook […]

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Engage Your Facebook Audience to Attract New Clients

August 2, 2016

Engaging with friends and colleagues is a proven social media marketing strategy to attract new clients. As a practicing attorney and social media consultant for lawyers, I understand how important it is to engage with my colleagues and stay on my network’s radar screen so that they think of me when its time to hire […]

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Lawyers Can Attract New Clients through LinkedIn Groups

July 26, 2016

There’s a reason we attend networking events: they are an effective method of building meaningful relationships and attracting new business. Well guess what? The same results are achieved when networking in LinkedIn Groups. As both a practicing attorney and social media marketing consultant for lawyers, I develop new business by identifying my marketing goals and […]

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LinkedIn for Lawyers: Tips for Generating New Business

June 21, 2016

The primary purpose of LinkedIn is more than simply a place to post a resumé; the law firm’s website already does that. It is to make and expand professional connections, grow a lawyer’s network, and generate positive exposure. By developing a professional profile, sharing engaging information, and connecting with other trusted LinkedIn users to expand […]

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Law Firms: Guide to a LinkedIn firm page

June 14, 2016

A law firm can create a LinkedIn profile specifically to promote the law firm. To create a law firm profile: From the Home screen, hover over Interests. Select Companies. Select Create and then enter the applicable information about the law firm. Individual users can select a law firm’s profile and elect to Follow it so […]

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