Social Media Marketing and Ethics Blog for Lawyers

Are Your Facebook Posts a Social Media Legal Advertisement?

May 16, 2017

If you plan to place an advertisement for your law firm in your local newspaper, you know that you’ll have to include certain disclosures required by the legal advertising ethics rules. Well, guess what? The very same rules apply to your social media posts. Now, this should not come as much of a surprise if […]

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How New Facebook Friends Can Lead to New Clients While Avoiding Ethical Problems

May 1, 2017

Connecting with colleagues and contacts as Facebook friends and engaging with them will keep you on their radar screen so that they are more likely to think of you when its time to hire a lawyer. It’s as simple as that. Now, as a practicing attorney and social media marketing consultant for lawyers, I understand […]

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How Lawyers Can Create a Facebook Profile that Will Attract New Clients

April 28, 2017

Facebook is the most visited website in the world. It should therefore come as no surprise that your Facebook profile is an incredible tool to attract new clients. As both a practicing attorney and social media marketing consultant for lawyers, I’ve worked with many attorneys who successfully use Facebook to connect with friends, colleagues, and […]

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How Lawyers Can Build a LinkedIn Profile that Will Attract New Clients

April 26, 2017

LinkedIn is the business-oriented social media platform. Every lawyer knows that. We can use it to create our professional LinkedIn profile so that colleagues and potential clients could find us online. Once fill in where we went to law school, how many years we’ve been at our firm, and by mentioning that article we wrote […]

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Are Social Media Profiles Subject to the Legal Advertising Ethics Rules?

March 7, 2017

Many lawyers hesitate to engage in social media marketing because they do not understand how the legal advertising ethics rules apply to social media. Trust me, I get it. As a practicing attorney and social media marketing consultant for lawyers, I understand the need to comply with our legal advertising ethics rules and how the […]

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Fraud Intelligence Magazine Interviews Ethan Wall About Social Media Evidence

February 27, 2017

Social media evidence plays an important role in litigation. Lawyer must understand how the manner in which social media evidence is obtained and presented can play a crucial role in determining whether the evidence will be admissible or authenticated. When Fraud Intelligence magazine had questions on social media evidence, authenticity, and admissibility, they turned to […]

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Social Media Marketing for Lawyers Starts with the End in Mind

February 22, 2017

Every good lawyer starts with the end in mind. We envision the ideal outcome for our client, and then implement the most effective strategies to achieve their goals. The same process works with social media marketing for lawyers.   As both a practicing attorney and social media marketing consultant for lawyers, I’ve learned that we […]

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Can You Solicit Facebook Friends for Business?

February 16, 2017

Social media marketing provides us with many opportunities to connect with friends and colleagues who may one-day become new clients. But communicating with friends in a manner that violates the ethics rule prohibiting improper solicitations on Facebook could result in a serious bar complaint. In this post, I will explain how the solicitation rule applies […]

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Ethical Pitfalls of Importing Contacts to LinkedIn

February 2, 2017

A new legal ethics opinion highlights the potential ethics violations that lawyers face when importing contacts on social media sites such as LinkedIn. LinkedIn helps lawyers build their online professional network by asking lawyers to import their email contacts into the social media site so that it can suggest people who are already members of […]

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Facebook Privacy Settings for Lawyers Explained

August 16, 2016

Some lawyers are hesitant to engage in social media marketing because they believe that they lack control over the privacy of their content. As a practicing attorney and social media marketing consultant for lawyers, I understand the importance of controlling who can see the content I post on social media. Contrary to popular belief, Facebook […]

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