Social Media Marketing and Ethics Blog for Lawyers

LinkedIn is the business-oriented social media platform. Every lawyer knows that. We can use it to create our professional LinkedIn profile so that colleagues and potential clients could find us online. Once fill in where we went to law school, how many years we’ve been at our firm, and by mentioning that article we wrote […]

Many lawyers hesitate to engage in social media marketing because they do not understand how the legal advertising ethics rules apply to social media. Trust me, I get it. As a practicing attorney and social media marketing consultant for lawyers, I understand the need to comply with our legal advertising ethics rules and how the […]

Social media evidence plays an important role in litigation. Lawyer must understand how the manner in which social media evidence is obtained and presented can play a crucial role in determining whether the evidence will be admissible or authenticated. When Fraud Intelligence magazine had questions on social media evidence, authenticity, and admissibility, they turned to […]

Every good lawyer starts with the end in mind. We envision the ideal outcome for our client, and then implement the most effective strategies to achieve their goals. The same process works with social media marketing for lawyers.   As both a practicing attorney and social media marketing consultant for lawyers, I’ve learned that we […]

Social media marketing provides us with many opportunities to connect with friends and colleagues who may one-day become new clients. But communicating with friends in a manner that violates the ethics rule prohibiting improper solicitations on Facebook could result in a serious bar complaint. In this post, I will explain how the solicitation rule applies […]

A new legal ethics opinion highlights the potential ethics violations that lawyers face when importing contacts on social media sites such as LinkedIn. LinkedIn helps lawyers build their online professional network by asking lawyers to import their email contacts into the social media site so that it can suggest people who are already members of […]

Some lawyers are hesitant to engage in social media marketing because they believe that they lack control over the privacy of their content. As a practicing attorney and social media marketing consultant for lawyers, I understand the importance of controlling who can see the content I post on social media. Contrary to popular belief, Facebook […]

Engaging with friends and colleagues is a proven social media marketing strategy to attract new clients. As a practicing attorney and social media consultant for lawyers, I understand how important it is to engage with my colleagues and stay on my network’s radar screen so that they think of me when its time to hire […]

There’s a reason we attend networking events: they are an effective method of building meaningful relationships and attracting new business. Well guess what? The same results are achieved when networking in LinkedIn Groups. As both a practicing attorney and social media marketing consultant for lawyers, I develop new business by identifying my marketing goals and […]

The primary purpose of LinkedIn is more than simply a place to post a resumé; the law firm’s website already does that. It is to make and expand professional connections, grow a lawyer’s network, and generate positive exposure. By developing a professional profile, sharing engaging information, and connecting with other trusted LinkedIn users to expand […]